Sheree Andersen

Sheree Andersen didn't set out to be an entrepreneur. She grew up on a Tasmanian farm, spent two decades in corporate HR, and stumbled into startups when she fell in love with building something from nothing. In this episode, Sheree — Co-Founder of Trove, the platform supercharging how brands manage corporate gifting at scale — walks us through the bets that defined her journey: leaving a working business behind to build something entirely new, sending co-founder Johnny to Singapore without a single local contact, and deliberately targeting Asia's gifting culture before anyone told them to. She also gets honest about the bad calls: building before validating, hiring before the business was ready, and chasing big partnership opportunities that quietly went nowhere. We get into AI, team culture, the female founder funding gap, and why saying no is sometimes the most powerful thing you can do. Warm, candid, and full of hard-won wisdom.